When you ask this question, most people think of the Christmas period.  And when pressed, they’ll say December is the busiest time.  While true, November is actually not far behind in terms of online sales as many shoppers worry about shipping time (not something you worry about when you buy in the high street of course!). 

So if you’re shopping for ladies gladiator sandals for instance, you will want to factor in shipping time, AND the possibility that the shoes will need to be returned if there’s any problem with them. 

So don’t discount November - this is really an important month for online sales.