Because of the present condition of the North American economy and the continuous increasing upward rise in gold and silver prices , it is apparent why people are rooting out their used gold and platinum jewelry and are getting rid of them to cash 4 gold buyers as a way to find some more income to get rid of their bills and credit card accounts to to make future bill payments.If you are in the same situation you will want to cautiously do your investigative work before distributing your gold,silver or platinum to just any gold buyers because there are an ever increasing amount of unethical cash for gold companies in the precious metal buying business who will without conscience prey on your desperation and give a small percentage for your gold.The fact that this behavior isn’t fraudulent by definition, it is however, wrong and I am here to warn those of you who are considering parting with your used unwanted jewelry to be certain to stay away from businesses that are acting as middle men and to conduct business only with metal refineries or cash for gold companies that institute their own metal refineriesYou see, cash for gold companies are nothing more than middle men between you and a precious metal refinery and because of that they will give you approximately one third of the value for your gold jewelry and quickly unload it directly to a gold buyer themselves therefore pocketing the largest share and in turn you get a couple lousy dollars.A short while ago, Fox news conducted a kind of undercover sting, in that they submitted three replica items of jewelry to three individual cash for gold businesses and waited for their payout and while all three gold buyers did in fact forward a payment for the unwanted gold, only 1 of those cash for gold buyers actually paid the current market value while the other cash for gold companies payed out one third of the current value.The 2 gold buyers that that payed out 1/3 of the market value were acting as a go-between while the third gold buyer that payed the current market value did in fact own their own in-house refinery, so it is consumer beware in this business and I highly suggest that you do your utmost before parting with used gold, silver or platinum jewelry so that you will not become a victim of the cash 4 gold scam