One of the most important things about marketing online is list building. List building is a way of getting your customer base lined up so that you can contact them and tell them about your new products and services. Doing business without a list is like opening a store in a shopping mall without foot traffic. Sure, you can advertise and get people to come there, but it’s nice to be able to reach the customers who are already there. If you’re going to build an email list, the best way to keep track of your subscribers is to get some email software. I know Randy Charach talks about some good solutions on his websites

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